Guide

Social Media Capture and Archiving for Financial Services

How small firms can enable productivity through social media channels while maintaining regulatory compliance

Financial services organizations have embraced social media to stay engaged with longtime followers and newcomers alike. The rise of retail investing, the emerging trend of financial influencers, aka “finfluencers,” decentralized finance (DeFi), and an overall move to digital over the last couple years are changing the investor profile in financial services. And firms need to adapt – fast.

Regardless of the industry, all businesses are concerned with the risks of allowing their employees to use social media. For highly regulated industries, they must consider not only abuses of internal policies and brand damage, but regulatory compliance violations as well.

In this guide, you’ll learn about the:

• Benefits of using social media to build clientele
• Potential risks of using social media under regulatory pressure
• How to stay compliant and manage risk, while enabling social media

The days of social media being confined to the marketing team and company-sponsored websites are over. Every organization should be pursuing a company-wide initiative to integrate social media tools into all aspects of the business. They should also ensure that they have sufficient controls in place to manage this expansion in social media content.

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