For public sector organizations, interacting with the community is an absolute necessity. Social media not only makes it easy to communicate instantly ─ it can also establish your agency as a go-to resource for news, alerts, and emergency instructions.
However, managing social media for public sector organizations is not exactly like talking to your friends and family about day-to-day life. You must be strategic and informative, and position yourself as a thought leader.
The Government Social Media Survival Guide from Smarsh walks you through the essential steps to create an approachable, engaging relationship with your community through social media. From determining the right platform, to creating compelling content, and best practices for handling trolls—it’s all inside. The Guide also details the importance of incorporating and maintaining a comprehensive archiving solution, such as The Archiving Platform™ from Smarsh, to help you manage and respond to open records requests.
Take a page from our book. Download The Government Social Media Survival Guide now.
Scalable for organizations of all sizes, the Smarsh platform provides customers with compliance built on confidence. It enables them to strategically future-proof as new communication channels are adopted, and to realize more insight and value from the data in their archive. Customers strengthen their compliance and e-discovery initiatives and benefit from the productive use of email, social media, mobile/text messaging, instant messaging and collaboration, web, and voice channels.
Smarsh serves a global client base that spans the top banks in North America and Europe, along with leading brokerage firms, insurers, and registered investment advisors. Smarsh also enables state and local government agencies to meet their public records and e-discovery requirements. For more information, visit www.smarsh.com.
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